ION Exchange is one of the few listed players in water management solutions.Company is offering total water management solutions for home and industry needs.Its water purifiers under the brand name Zero- B is a pioneer product in this category.Due to the scarcity of water ,p otential of this industry is immense. ION is a turnkey supplier of these type solutions for various industrial needs. Company having strong alliances with foreign majors for latest technologies in this sector. This list includes Ireland based Butler Manufacturing Services (BMS), French company Elf Antar SA,Swedish firm Nordic Water Products ..etc. Company having lot of subsidiaries and associate companies . One among them is ION Exchange enviro farms limited .This company is running bio-intensive organic agri-horticulture farms for producing various agri products using organic inputs.Currently it runs organic farms measuring more than 900 acres at various states in India.
Company also marketing its organic products under the brand names ' Organic World' and 'Organic Fresh'. This industry having huge potential in future. Even if ION exchange is a pioneer in water treatment and exists for a long period , its financial performance is telling another story .Promoters inability to encash the available opportunities and implementing successful business plans is a real concern.But after a long time company is now showing some hopes . Management is also taking some steps to give more focus on each divisions and product segments of the company.There is also opportunities for unlocking value in the form of de-merger of non core businesses like Organic farming to a separate entity.For the financial year ended FY 2011 , company posted a turnover of Rs.501 Cr (433 Cr) and a net profit of Rs.6.6 Cr (1.4 Cr) . Considering the opportunities available in the core business and the chances of the de merger of organic farming business in future , risk takers can take limited exposure @ CMP of Rs.135/-